Social Media
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YouTube Video Remarketing
The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
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Your Social Media Command Center
You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
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What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
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Brand Engagement Metrics
Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
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Web Platforms with Built-In Social Integration
Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
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