Author: William

Individuals may go through the stages of the adoption process model at different rates, depending on the attributes of the innovation and the characteristics of the individual consumer (Rogers, 2003). The present section focuses on (a) how attributes of the innovation may affect its rate of adoption and (b) how fashion firms may use this knowledge to develop practices that facilitate consumers’ movement through the adoption process. According to Rogers (2003), there are five perceived attributes of an innovation that affect its rate of adoption. The first attribute is relative advantage, which is defined as “the degree to which an…

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A wide variety of factors, alone and in combination, can affect the digestion and absorption of carbohydrates, including the form or structure of the carbohydrate, the type and content of fiber, the type of starch, the presence of other nutrients, the size of the food particles, and the methods of cooking and processing.3 A brief overview is presented here. Digestion and absorption of carbohydrates begins to a small degree in the mouth. Salivary amylases begin the process of digestion for complex carbohydrates by initiating the breakdown of starches and dextrins. Mastication, or chewing, is also an important part of the…

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It can certainly be harsh to discover that the app you haven’t even released yet will already have competitors. Below are some of the thoughts that could be running through your head. You thought your idea was unique, but someone else has thought of it. How can you succeed unless your idea is 100% unique? Maybe a large, well funded company has released an app in this space. How can you possibly compete? Maybe bunch of small, scruffy, low budget developers are releasing apps in this space. Some are even open source. How can you possibly compete? You see a…

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Hopefully, by now you have come up with a list of your top ten ideas, and are ready to see which one has the best revenue potential. The best way to measure the revenue potential is to see how similar apps have performed. It is not our goal to reach an exact dollar figure for each app. If you want that much certainty, you need to work for someone else. We can, however, determine the relative value of each idea in a set. You anxnr.com may find that you start with two ideas that look about the same, and find…

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In the previous section, we showed how the attributes of the innovation affect its rate of adoption. As noted, a fashion firm may employ various Freshwap practices to move consumers through the adoption process, but two consumers exposed to the same practices will likely move through at different paces because of their personal characteristics. The present section illustrates how consumers are Merdb categorized into segments according to the rate at which they adopt an innovation. The categories of adopters are innovators, early adopters, early majority, late majority, and laggards (referred to as late adopters to avoid the negative connotations associated…

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There are few sources that clearly explain the history of fashion forecasting—when, where, and how it was started. The Color Association of the United States (CAUS), originally called the Textile Color Card Association of America (TCCA), founded in 1915, appears to be the first to try to forecast fashion. TCCA issued its first forecast in 1917, focusing on women’s fashion. The purpose of fashion forecasting was to suggest colors, organized in groups, to designers and stylists. Since the United States led the world in mass production of clothing after World War II, more specialized fashion forecasting firms emerged in the…

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Jenny was a middle manager in a large insurance company. She was very interested in the fact that electronic forms of communication meant that organizations could move information based administrative work round different locations. Her company was scanning paper applications for insurance policies onto their computer system and delivering these into a central electronic bank of work. The company had employees in three different locations in the UK, and work was drawn from the bank on the basis of workload existing in each particular location. Recently senior management had been considering developing work locations in South Asian cities, where it…

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If you have been successful using the principles in the last chapter, you should have a larger number of people finding your app. That isn’t enough. You need them to actually install it. The decision to install is often made within a few seconds, and it relies on conscious and unconscious visual cues. Mobile users are similar to web users in the fact that they do no read through pages in full. Instead, they tend to ask themselves two questions. The first is: Am I on the right page? The second is: Where do I click next? In internet marketing…

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Organizing your ideas Section 14.1 notes that writing can be the best way of clarifying our thoughts. This is a valuable purpose of the proposal. Not only will it clarify your thoughts but it will help you to organize your ideas into a coherent statement of your research intent. Your reader will be looking for this. Convincing your audience However coherent your ideas and exciting your research plan, it counts for little if the proposal reveals that what you are planning to do is simply not possible. As part of research methods courses many tutors ask students to draft a…

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The conclusions in a 2004 article in Management Decision are not encouraging for part-time students who are practising managers. In this article Rothberg (2004) explores the role of ideas in organisations. He argues that ideas are critical for the ultimate success of organisations. Indeed, they are an essential management resource. He notes that those managers who understand what is happening to ideas in their workplace, and their organisation’s environment, will be well placed to benefit from them. In Rothberg’s view ideas may be implicit, taken for granted, encouraged or ignored. He points out that ideas are understood relative to their…

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