March 7, 2021

    Leadership in the Fashion Industry

    Leadership plays an important role in the success of any organization. In industries that rely on individual creativity there are…
    February 7, 2021

    Strategies and Tactics in International Business Negotiations

    Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
    March 1, 2021

    Take Away Distractions and Hurdles

    When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
    January 5, 2021

    PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES

    In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
    April 5, 2021

    The Beginnings of Sega

    My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
    March 1, 2021

    Charismatic Leadership in the Fashion Industry

    Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
    April 3, 2021

    The Legend of Zelda

    Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
    February 28, 2021

    YouTube Video Remarketing

    The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
    January 17, 2021

    What Makes a Good Negotiator?

    A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
    4 weeks ago

    Women’s Ready-to-Wear Fashion

    When considering fashion for men and for women it is important to take into account not only the historical moment,…
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