February 26, 2021

    Mike Tyson’s Punch-Out

    The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
    March 7, 2021

    Leadership in the Fashion Industry

    Leadership plays an important role in the success of any organization. In industries that rely on individual creativity there are…
    February 28, 2021

    YouTube Video Remarketing

    The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
    February 3, 2021

    What Is a Facebook Fan Really Worth?

    The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
    April 5, 2021

    The Beginnings of Sega

    My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
    March 1, 2021

    Charismatic Leadership in the Fashion Industry

    Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
    March 13, 2021

    First-Person Space Invaders

    Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
    April 1, 2021

    Negotiation Styles in Other Countries

    During the last 15 years, a group of colleagues1 and I have systematically studied the negotiation styles of business people…
    January 17, 2021

    What Makes a Good Negotiator?

    A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
    March 5, 2021

    The Creative Process of Fashion Design

    Lucien Goldmann’s Durkheimian approach to creativity holds that the cultural sphere, whether it be literature, art, or even fashion design,…
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