Client feedback shouldn’t be a tick in the box for any business. It’s how you stay ahead of your competition, serve your customers better, and win the most exciting and compelling business testimonials.
However, it’s not always easy to ask for client feedback. For a start, your customers are busy. What’s more, many move on quickly after they’ve finished working with you.
So you’ll need a few tricks up your sleeve to get regular customer feedback, so check out our top 5 suggestions in this article.
1. Incentivised Surveys
You’ve probably sent out surveys in the past. But did they get a great response from your audience? The answer is: probably not. And that’s because surveys take time and effort, so you ask a lot of your busy customers.
The best way is to add a little incentive to a client feedback form. That doesn’t have to be as expensive as you might assume.
For example, you could offer customers a money-off voucher on their next purchase once they complete the client survey.
When running surveys, send them as soon as possible after the customer has purchased from you. Make the questions as simple and easy to answer as possible.
2. Use Customer Agents
Why not hire customer service agents who will be able to speak to your customers directly? The benefit of this approach is that you’ll get more valuable customer feedback in a one-to-one chat than you’ll get in a survey.
Customers will open up about their problems, ideas, or thoughts relating to their experience with your business.
You don’t have to hire full-time service representatives, either. You can use freelancers to conduct the calls on behalf of your company.
3. Use an External Review Site
There are dozens of online review sites, such as Trustpilot, for customers to add feedback.
Though some sites have rules about approaching your customers for a review, nothing stops you from linking to the review site when a customer makes their purchase.
For example, you could put it on the delivery notification or the email receipt.
4. Use a Chatbot
You don’t have to limit client feedback until after the work is complete. You’ll want to know whether customers had a great experience throughout the buying process.
Website chatbots provide a simple but effective way to do that.
Add them to your site and set up automated conversations to get feedback from customers browsing your website. For example: “did you find everything you were looking for today?”
5. Would You Recommend Us?
One question can provide plenty of information about what your customer thought about your business. It’s this:
“How likely are you to recommend us to a friend?”
That is an easy question to set up because you can add it to any email or website page. Using a sliding scale from 1 to 10 takes a mere second for customers to complete.
You can follow up low scores with the customer to get more information and feedback.
5 Ways to Get More Client Feedback
Client feedback is vital for your business. If you don’t prompt customers, you are likely to receive input only when a customer has had a bad experience. So be proactive and put a feedback process in place.
Don’t forget to check out our business section for more top tips.