5 Tips on Choosing Email Marketing Agencies for Small Businesses

Does this scenario sound familiar?

You’ve spent hours crafting the perfect email for your new product launch. But weeks later, only two people have opened it. Even worse, your competitor came out with a similar product and took all your customers with it.

Then the solution for you is to hire an email marketing agency. They can help you grow your list and create emails your audience can’t wait to read.

But how do you go about choosing email marketing agencies? And how do you know which will give you the best value for your money?

Don’t worry, because we’ve got you covered. Keep reading for the top 5 tips for hiring the perfect email marketing agency!


The first thing you should consider is an agency’s email marketing experience. Take a look at their portfolio and check whether they’re generalists or specialize in email marketing.

An experienced agency also has a good understanding of email marketing best practices. These include A/B testing and segmentation.

Ask for Testimonials

While reading online reviews is a great starting point for your decision, they’re often not detailed enough.

Any reputable email marketing agency should be able to give you at least a few testimonials on demand.

A key thing to look out for is how responsive the agency was and if it delivered on its promises.

Find Out Who You’ll Be Working With

While larger agencies have a team of people working on your account, smaller ones may only have one or two.

While both can be good options for marketing agencies, you’ll need to set up a consultation. This will help you assess the agency’s communication style and if see their email marketing strategy fits your goals.

Identify Their Price Range

When comparing marketing agency costs, see if they offer different price tiers or packaged offers. If you find an agency you love, it may be worth it to get a mid-priced package and then upgrade later.

And before you sign a contract, be clear on how they charge. This could be a monthly fee, a per-email fee, or a limited-time contract.

You should also ask about additional costs, such as design or setup fees.

Ask About Their KPIs

KPI stands for “key performance indicator.” For email marketing, these include:

Open rates
Click-through rates
Conversion rates
New subscribers

So when looking at agencies, find out what kinds of email marketing KPIs they’ll use to measure the success of your campaign. Make sure these KPIs align with your business goals.

Your Guide to Choosing Email Marketing Agencies

While choosing email marketing agencies can be daunting, doing your research can take a lot of the stress away.

Remember that the most important thing is to find an agency that’s a good fit for your business goals.

And once you’ve found the perfect agency, you can focus on growing the rest of your business while they take care of growing your list!

Found this blog post helpful? Then you’ll love more of our business articles. Check them out today!

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