March 7, 2021

    Leadership in the Fashion Industry

    Leadership plays an important role in the success of any organization. In industries that rely on individual creativity there are…
    January 3, 2021

    FACTORS INFLUENCING PRODUCT PLACEMENTS

    The company considering buying a product placement has several issues to consider, such as how central the product is to…
    April 7, 2021

    Changing Times at Atari

    When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
    March 5, 2021

    The Creative Process of Fashion Design

    Lucien Goldmann’s Durkheimian approach to creativity holds that the cultural sphere, whether it be literature, art, or even fashion design,…
    February 5, 2021

    Your Social Media Command Center

    You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
    January 5, 2021

    PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES

    In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
    February 26, 2021

    Mike Tyson’s Punch-Out

    The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
    February 3, 2021

    What Is a Facebook Fan Really Worth?

    The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
    March 1, 2021

    Charismatic Leadership in the Fashion Industry

    Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
    February 3, 2021

    Brand Engagement Metrics

    Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
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