February 7, 2021
Strategies and Tactics in International Business Negotiations
Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
January 21, 2021
Overview of Software Modeling and Design Method
The software modeling and design method described in this book is called COMET (Collaborative Object Modeling and Architectural Design Method),…
April 5, 2021
The Beginnings of Sega
My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
January 17, 2021
What Makes a Good Negotiator?
A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
February 3, 2021
Brand Engagement Metrics
Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
April 7, 2021
Changing Times at Atari
When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
March 13, 2021
First-Person Space Invaders
Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
February 26, 2021
Mike Tyson’s Punch-Out
The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
