February 3, 2021
Brand Engagement Metrics
Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
January 23, 2021
NASA plans to fix Mars spacecraft leak then launch in 2018
Stay focused and remember we design the best WordPress News and Magazine Themes. It’s the ones closest to you that…
February 5, 2021
Your Social Media Command Center
You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
March 3, 2021
The Emergence of the Fashion Industry
French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
April 3, 2021
The Legend of Zelda
Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
January 5, 2021
PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES
In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
3 weeks ago
What is a Good Outcome?
A good agreement is one which leads to successful implementation. There are many examples of firms getting into trouble because…
April 1, 2021
Negotiation Styles in Other Countries
During the last 15 years, a group of colleagues1 and I have systematically studied the negotiation styles of business people…
