March 1, 2021

    Take Away Distractions and Hurdles

    When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
    March 1, 2021

    Charismatic Leadership in the Fashion Industry

    Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
    February 7, 2021

    Strategies and Tactics in International Business Negotiations

    Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
    4 weeks ago

    Women’s Ready-to-Wear Fashion

    When considering fashion for men and for women it is important to take into account not only the historical moment,…
    March 9, 2021

    Bureaucracy and Charisma in Fashion Firms

    Fashion firms operate as bureaucracies. Yet if we step inside these firms we are likely to find an organizational culture…
    January 3, 2021

    FACTORS INFLUENCING PRODUCT PLACEMENTS

    The company considering buying a product placement has several issues to consider, such as how central the product is to…
    February 28, 2021

    YouTube Video Remarketing

    The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
    January 17, 2021

    What Makes a Good Negotiator?

    A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
    March 5, 2021

    The Creative Process of Fashion Design

    Lucien Goldmann’s Durkheimian approach to creativity holds that the cultural sphere, whether it be literature, art, or even fashion design,…
    January 1, 2021

    WHAT ARE THE EFFECTS OF BRAND PLACEMENT?

    Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
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