January 17, 2021
What Makes a Good Negotiator?
A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
March 1, 2021
Charismatic Leadership in the Fashion Industry
Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
February 28, 2021
YouTube Video Remarketing
The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
March 11, 2021
A 20-Year-Old Ho Chi Minh
The personnel lady came in with a young candidate who had shown up on our doorstep. He was this real…
January 5, 2021
PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES
In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
February 26, 2021
Mike Tyson’s Punch-Out
The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
March 13, 2021
First-Person Space Invaders
Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
February 5, 2021
Your Social Media Command Center
You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
February 1, 2021
Web Platforms with Built-In Social Integration
Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
