April 3, 2021
The Legend of Zelda
Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
April 1, 2021
Negotiation Styles in Other Countries
During the last 15 years, a group of colleagues1 and I have systematically studied the negotiation styles of business people…
April 7, 2021
Changing Times at Atari
When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
April 5, 2021
The Beginnings of Sega
My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
March 5, 2021
The Creative Process of Fashion Design
Lucien Goldmann’s Durkheimian approach to creativity holds that the cultural sphere, whether it be literature, art, or even fashion design,…
January 17, 2021
What Makes a Good Negotiator?
A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
January 3, 2021
FACTORS INFLUENCING PRODUCT PLACEMENTS
The company considering buying a product placement has several issues to consider, such as how central the product is to…
March 13, 2021
First-Person Space Invaders
Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
