January 17, 2021

    What Makes a Good Negotiator?

    A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
    March 1, 2021

    Charismatic Leadership in the Fashion Industry

    Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
    February 28, 2021

    YouTube Video Remarketing

    The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
    March 11, 2021

    A 20-Year-Old Ho Chi Minh

    The personnel lady came in with a young candidate who had shown up on our doorstep. He was this real…
    January 5, 2021

    PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES

    In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
    February 3, 2021

    What Is a Facebook Fan Really Worth?

    The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
    February 26, 2021

    Mike Tyson’s Punch-Out

    The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
    March 13, 2021

    First-Person Space Invaders

    Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
    February 5, 2021

    Your Social Media Command Center

    You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
    February 1, 2021

    Web Platforms with Built-In Social Integration

    Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
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