April 15, 2021
Women’s Ready-to-Wear Fashion
When considering fashion for men and for women it is important to take into account not only the historical moment,…
February 7, 2021
Strategies and Tactics in International Business Negotiations
Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
April 1, 2021
Negotiation Styles in Other Countries
During the last 15 years, a group of colleagues1 and I have systematically studied the negotiation styles of business people…
March 1, 2021
Charismatic Leadership in the Fashion Industry
Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
February 3, 2021
Brand Engagement Metrics
Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
March 11, 2021
A 20-Year-Old Ho Chi Minh
The personnel lady came in with a young candidate who had shown up on our doorstep. He was this real…
April 5, 2021
The Beginnings of Sega
My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
March 1, 2021
Take Away Distractions and Hurdles
When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
