January 3, 2021

    FACTORS INFLUENCING PRODUCT PLACEMENTS

    The company considering buying a product placement has several issues to consider, such as how central the product is to…
    March 5, 2021

    The Creative Process of Fashion Design

    Lucien Goldmann’s Durkheimian approach to creativity holds that the cultural sphere, whether it be literature, art, or even fashion design,…
    February 5, 2021

    Your Social Media Command Center

    You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
    February 28, 2021

    YouTube Video Remarketing

    The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
    March 11, 2021

    A 20-Year-Old Ho Chi Minh

    The personnel lady came in with a young candidate who had shown up on our doorstep. He was this real…
    February 3, 2021

    Brand Engagement Metrics

    Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
    April 1, 2021

    Negotiation Styles in Other Countries

    During the last 15 years, a group of colleagues1 and I have systematically studied the negotiation styles of business people…
    February 26, 2021

    Mike Tyson’s Punch-Out

    The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
    April 7, 2021

    Changing Times at Atari

    When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
    March 3, 2021

    The Emergence of the Fashion Industry

    French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
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