January 5, 2021
PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES
In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
April 7, 2021
Changing Times at Atari
When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
February 21, 2021
What Are the Benefits of Yoga?
Yoga is a practice intended to lead us to a more blissful life, with a healthy body and a calm…
February 1, 2021
Web Platforms with Built-In Social Integration
Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
March 13, 2021
First-Person Space Invaders
Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
March 11, 2021
A 20-Year-Old Ho Chi Minh
The personnel lady came in with a young candidate who had shown up on our doorstep. He was this real…
April 3, 2021
The Legend of Zelda
Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
March 3, 2021
The Emergence of the Fashion Industry
French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
January 21, 2021
Overview of Software Modeling and Design Method
The software modeling and design method described in this book is called COMET (Collaborative Object Modeling and Architectural Design Method),…
