February 1, 2021

    Web Platforms with Built-In Social Integration

    Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
    March 1, 2021

    Take Away Distractions and Hurdles

    When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
    January 5, 2021

    PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES

    In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
    February 7, 2021

    Strategies and Tactics in International Business Negotiations

    Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
    April 3, 2021

    The Legend of Zelda

    Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
    February 26, 2021

    Mike Tyson’s Punch-Out

    The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
    March 13, 2021

    First-Person Space Invaders

    Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
    January 1, 2021

    WHAT ARE THE EFFECTS OF BRAND PLACEMENT?

    Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
    March 1, 2021

    Charismatic Leadership in the Fashion Industry

    Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
    March 7, 2021

    Leadership in the Fashion Industry

    Leadership plays an important role in the success of any organization. In industries that rely on individual creativity there are…
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