February 3, 2021

    Brand Engagement Metrics

    Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
    January 23, 2021

    NASA plans to fix Mars spacecraft leak then launch in 2018

    Stay focused and remember we design the best WordPress News and Magazine Themes. It’s the ones closest to you that…
    February 5, 2021

    Your Social Media Command Center

    You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
    March 3, 2021

    The Emergence of the Fashion Industry

    French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
    January 1, 2021

    WHAT ARE THE EFFECTS OF BRAND PLACEMENT?

    Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
    April 3, 2021

    The Legend of Zelda

    Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
    February 3, 2021

    What Is a Facebook Fan Really Worth?

    The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
    January 5, 2021

    PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES

    In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
    3 weeks ago

    What is a Good Outcome?

    A good agreement is one which leads to successful implementation. There are many examples of firms getting into trouble because…
    April 1, 2021

    Negotiation Styles in Other Countries

    During the last 15 years, a group of colleagues1 and I have systematically studied the negotiation styles of business people…
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