April 15, 2021
Women’s Ready-to-Wear Fashion
When considering fashion for men and for women it is important to take into account not only the historical moment,…
January 17, 2021
What Makes a Good Negotiator?
A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
April 5, 2021
The Beginnings of Sega
My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
April 15, 2021
What is a Good Outcome?
A good agreement is one which leads to successful implementation. There are many examples of firms getting into trouble because…
April 7, 2021
Changing Times at Atari
When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
March 1, 2021
Charismatic Leadership in the Fashion Industry
Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
April 3, 2021
The Legend of Zelda
Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
March 9, 2021
Bureaucracy and Charisma in Fashion Firms
Fashion firms operate as bureaucracies. Yet if we step inside these firms we are likely to find an organizational culture…
February 3, 2021
Brand Engagement Metrics
Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
