January 5, 2021

    PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES

    In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
    April 7, 2021

    Changing Times at Atari

    When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
    February 21, 2021

    What Are the Benefits of Yoga?

    Yoga is a practice intended to lead us to a more blissful life, with a healthy body and a calm…
    February 1, 2021

    Web Platforms with Built-In Social Integration

    Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
    March 13, 2021

    First-Person Space Invaders

    Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
    March 11, 2021

    A 20-Year-Old Ho Chi Minh

    The personnel lady came in with a young candidate who had shown up on our doorstep. He was this real…
    April 3, 2021

    The Legend of Zelda

    Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
    March 3, 2021

    The Emergence of the Fashion Industry

    French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
    January 1, 2021

    WHAT ARE THE EFFECTS OF BRAND PLACEMENT?

    Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
    January 21, 2021

    Overview of Software Modeling and Design Method

    The software modeling and design method described in this book is called COMET (Collaborative Object Modeling and Architectural Design Method),…
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