February 26, 2021
Mike Tyson’s Punch-Out
The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
January 5, 2021
PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES
In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
February 3, 2021
Brand Engagement Metrics
Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
4 weeks ago
Women’s Ready-to-Wear Fashion
When considering fashion for men and for women it is important to take into account not only the historical moment,…
April 3, 2021
The Legend of Zelda
Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
April 7, 2021
Changing Times at Atari
When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
March 1, 2021
Take Away Distractions and Hurdles
When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
February 1, 2021
Web Platforms with Built-In Social Integration
Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
