February 3, 2021
Brand Engagement Metrics
Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
March 3, 2021
The Emergence of the Fashion Industry
French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
March 13, 2021
First-Person Space Invaders
Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
March 1, 2021
Take Away Distractions and Hurdles
When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
April 1, 2021
Negotiation Styles in Other Countries
During the last 15 years, a group of colleagues1 and I have systematically studied the negotiation styles of business people…
March 7, 2021
Leadership in the Fashion Industry
Leadership plays an important role in the success of any organization. In industries that rely on individual creativity there are…
April 15, 2021
Women’s Ready-to-Wear Fashion
When considering fashion for men and for women it is important to take into account not only the historical moment,…
February 21, 2021
What Are the Benefits of Yoga?
Yoga is a practice intended to lead us to a more blissful life, with a healthy body and a calm…
