February 1, 2021

    Web Platforms with Built-In Social Integration

    Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
    April 7, 2021

    Changing Times at Atari

    When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
    March 11, 2021

    A 20-Year-Old Ho Chi Minh

    The personnel lady came in with a young candidate who had shown up on our doorstep. He was this real…
    February 7, 2021

    Strategies and Tactics in International Business Negotiations

    Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
    January 5, 2021

    PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES

    In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
    February 3, 2021

    What Is a Facebook Fan Really Worth?

    The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
    March 3, 2021

    The Emergence of the Fashion Industry

    French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
    January 1, 2021

    WHAT ARE THE EFFECTS OF BRAND PLACEMENT?

    Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
    February 21, 2021

    What Are the Benefits of Yoga?

    Yoga is a practice intended to lead us to a more blissful life, with a healthy body and a calm…
    March 7, 2021

    Leadership in the Fashion Industry

    Leadership plays an important role in the success of any organization. In industries that rely on individual creativity there are…
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