March 1, 2021
Take Away Distractions and Hurdles
When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
March 1, 2021
Charismatic Leadership in the Fashion Industry
Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
February 7, 2021
Strategies and Tactics in International Business Negotiations
Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
4 weeks ago
Women’s Ready-to-Wear Fashion
When considering fashion for men and for women it is important to take into account not only the historical moment,…
March 9, 2021
Bureaucracy and Charisma in Fashion Firms
Fashion firms operate as bureaucracies. Yet if we step inside these firms we are likely to find an organizational culture…
January 3, 2021
FACTORS INFLUENCING PRODUCT PLACEMENTS
The company considering buying a product placement has several issues to consider, such as how central the product is to…
February 28, 2021
YouTube Video Remarketing
The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
January 17, 2021
What Makes a Good Negotiator?
A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
March 5, 2021
The Creative Process of Fashion Design
Lucien Goldmann’s Durkheimian approach to creativity holds that the cultural sphere, whether it be literature, art, or even fashion design,…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
