February 3, 2021

    What Is a Facebook Fan Really Worth?

    The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
    February 1, 2021

    Web Platforms with Built-In Social Integration

    Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
    April 5, 2021

    The Beginnings of Sega

    My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
    January 3, 2021

    FACTORS INFLUENCING PRODUCT PLACEMENTS

    The company considering buying a product placement has several issues to consider, such as how central the product is to…
    March 1, 2021

    Charismatic Leadership in the Fashion Industry

    Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
    February 7, 2021

    Strategies and Tactics in International Business Negotiations

    Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
    April 7, 2021

    Changing Times at Atari

    When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
    April 15, 2021

    What is a Good Outcome?

    A good agreement is one which leads to successful implementation. There are many examples of firms getting into trouble because…
    January 21, 2021

    Overview of Software Modeling and Design Method

    The software modeling and design method described in this book is called COMET (Collaborative Object Modeling and Architectural Design Method),…
    February 26, 2021

    Mike Tyson’s Punch-Out

    The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
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