February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
February 1, 2021
Web Platforms with Built-In Social Integration
Software platform developers have not stood by idly while businesspeople ponder how to make their websites more social. Major e-commerce…
April 5, 2021
The Beginnings of Sega
My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
January 3, 2021
FACTORS INFLUENCING PRODUCT PLACEMENTS
The company considering buying a product placement has several issues to consider, such as how central the product is to…
March 1, 2021
Charismatic Leadership in the Fashion Industry
Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
February 7, 2021
Strategies and Tactics in International Business Negotiations
Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
April 7, 2021
Changing Times at Atari
When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
April 15, 2021
What is a Good Outcome?
A good agreement is one which leads to successful implementation. There are many examples of firms getting into trouble because…
January 21, 2021
Overview of Software Modeling and Design Method
The software modeling and design method described in this book is called COMET (Collaborative Object Modeling and Architectural Design Method),…
February 26, 2021
Mike Tyson’s Punch-Out
The second major game of 1987 was Mike Tyson’s Punch-Out, a home adaptation of an arcade game that Nintendo had…
