February 3, 2021

    Brand Engagement Metrics

    Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
    March 3, 2021

    The Emergence of the Fashion Industry

    French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
    January 1, 2021

    WHAT ARE THE EFFECTS OF BRAND PLACEMENT?

    Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
    March 13, 2021

    First-Person Space Invaders

    Despite a growing list of competitors and mounting internal problems, Atari remained one of the strongest companies in the industry.…
    March 1, 2021

    Take Away Distractions and Hurdles

    When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
    February 3, 2021

    What Is a Facebook Fan Really Worth?

    The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
    April 1, 2021

    Negotiation Styles in Other Countries

    During the last 15 years, a group of colleagues1 and I have systematically studied the negotiation styles of business people…
    March 7, 2021

    Leadership in the Fashion Industry

    Leadership plays an important role in the success of any organization. In industries that rely on individual creativity there are…
    April 15, 2021

    Women’s Ready-to-Wear Fashion

    When considering fashion for men and for women it is important to take into account not only the historical moment,…
    February 21, 2021

    What Are the Benefits of Yoga?

    Yoga is a practice intended to lead us to a more blissful life, with a healthy body and a calm…
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