February 5, 2021

    Your Social Media Command Center

    You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
    January 5, 2021

    PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES

    In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
    March 1, 2021

    Take Away Distractions and Hurdles

    When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
    January 17, 2021

    What Makes a Good Negotiator?

    A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
    3 weeks ago

    What is a Good Outcome?

    A good agreement is one which leads to successful implementation. There are many examples of firms getting into trouble because…
    February 3, 2021

    What Is a Facebook Fan Really Worth?

    The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
    April 5, 2021

    The Beginnings of Sega

    My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
    February 24, 2021

    Causes for Imbalanced Vata

    There are certain situations and things that can cause the vata dominant personality to get out of balance. Though the…
    April 3, 2021

    The Legend of Zelda

    Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
    January 1, 2021

    WHAT ARE THE EFFECTS OF BRAND PLACEMENT?

    Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
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