March 1, 2021
Take Away Distractions and Hurdles
When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
February 7, 2021
Strategies and Tactics in International Business Negotiations
Ramond Saner We have now staked out the framework for a successful negotiation. We know our needs. We know exactly…
January 5, 2021
PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES
In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
March 1, 2021
Charismatic Leadership in the Fashion Industry
Having a charismatic leader, usually in the form of a “master” or principal designer (often the founder of the company)…
March 3, 2021
The Emergence of the Fashion Industry
French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
March 5, 2021
The Creative Process of Fashion Design
Lucien Goldmann’s Durkheimian approach to creativity holds that the cultural sphere, whether it be literature, art, or even fashion design,…
February 3, 2021
Brand Engagement Metrics
Number of posts, impressions, virality, and reach are good measures of activity on a social network. But part of the…
April 7, 2021
Changing Times at Atari
When James Morgan took over Atari in September, 1983, he found a company in complete disarray. Atari was now composed…
April 3, 2021
The Legend of Zelda
Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
April 15, 2021
What is a Good Outcome?
A good agreement is one which leads to successful implementation. There are many examples of firms getting into trouble because…
