April 5, 2021
The Beginnings of Sega
My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
March 3, 2021
The Emergence of the Fashion Industry
French haute couture designers, and before them dressmakers and tailors, made clothing for the wealthy upper classes. The scope of…
April 15, 2021
Women’s Ready-to-Wear Fashion
When considering fashion for men and for women it is important to take into account not only the historical moment,…
March 9, 2021
Bureaucracy and Charisma in Fashion Firms
Fashion firms operate as bureaucracies. Yet if we step inside these firms we are likely to find an organizational culture…
April 3, 2021
The Legend of Zelda
Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
February 28, 2021
YouTube Video Remarketing
The Google Display Network encompasses literally millions of websites, reaching 83% of unique Internet users around the world, according to…
January 5, 2021
PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES
In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
March 11, 2021
A 20-Year-Old Ho Chi Minh
The personnel lady came in with a young candidate who had shown up on our doorstep. He was this real…
March 1, 2021
Take Away Distractions and Hurdles
When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
