February 5, 2021
Your Social Media Command Center
You’ve planned, budgeted, and staffed your social media operation. You’ve invested in and mastered powerful social media software. You know…
January 5, 2021
PRODUCT PLACEMENTS: IN NEED OF IMPLICIT MEASURES
In a study that is in some ways even more compelling, we demonstrated a double dissociation between explicit and implicit…
March 1, 2021
Take Away Distractions and Hurdles
When I was a chocoholic, I could not resist eating a whole chocolate bar once I opened it. It was…
January 17, 2021
What Makes a Good Negotiator?
A number of studies identify characteristics of a good negotiator. Ikle defined a good negotiator as one having a “quick…
3 weeks ago
What is a Good Outcome?
A good agreement is one which leads to successful implementation. There are many examples of firms getting into trouble because…
February 3, 2021
What Is a Facebook Fan Really Worth?
The most accessible measures of progress in your social media program are the raw numbers of fans: Facebook “likes,” Twitter…
April 5, 2021
The Beginnings of Sega
My Dad was in Hawaii when the Japanese bombed Pearl Harbor. He ran the slot machines on the bases. When…
February 24, 2021
Causes for Imbalanced Vata
There are certain situations and things that can cause the vata dominant personality to get out of balance. Though the…
April 3, 2021
The Legend of Zelda
Nintendo’s biggest game in 1987, The Legend of Zelda, was created by Shigeru Miyamoto, the same man who created Donkey…
January 1, 2021
WHAT ARE THE EFFECTS OF BRAND PLACEMENT?
Why is brand placement used? Because, as already discussed, it is believed to be effective, but, more specifically, brand placement…
